The Challenge
Schoolblazer required a snappy, fun series of assets with attitude to promote their Limitless brand to independent schools. With different kit options spanning dresses, skirts, leggings and shorts available, the range is designed to be more inclusive, encouraging more girls to participate in sport for longer.
The Process
Shot in a studio environment with two female models, and a male model, our team painted the studio backdrop with overlapping court lines synonymous with hockey, football, athletics and netball to create a visually relevant and interesting setting.
Carefully selecting models to capture the correct aesthetic, our team sourced a range of sporting props to help bring a playful, relevant feel to the shoot. By interchanging kit bottoms throughout, we were able to convey how the range gives schools the flexibility to offer their children more choice.
Company Overview
Schoolblazer
Schoolblazer are the UK’s leading supplier of independent school uniform and sportswear.
Industry
Retail
What we provided
The Results
Fun and energetic, the video and imagery succeed in promoting the new kit range in an upbeat and visually engaging way.
Used across web, social media and advertising, the assets delivered help highlight the inclusive kit options available and how they empower girls with more choice.
Our clients love what we do!
The Jask team were great to work with. From their first ideas, we knew they understood our concept for Limitless Inclusive kit and what we were trying to achieve. The added ideas, such as the original GIF camera, really helped make the campaign stand out. Even when something out of their control went wrong, they already had a solution ready to offer and in fact, the amended idea made the campaign even more effective! They are a great team to work with; professional, open to discussion and extremely creative. I’m sure we’ll be back to work with them again in the future.
