Rebrand & new website

The Challenge

Having renamed themselves as Eastcote Wealth Management, Merito Financial Services approached us to develop a new company identity and website to target their key market of affluent consumers and businesses in time for their official launch. With only 3 months to develop a new brand identity, roll it out across all off-line channels and build a new website, the challenge was really on.

The Solution

Through discussions with existing clients and internal stakeholders we found that relationships were key, with value placed on a tailored, personal service with expert advice. Clients tended to have ongoing, holistic financial requirements.

This insight directed our creative around a key message of “Expert Financial Planning for the Bigger Picture”. To visually convey the holistic nature of the business and the advantages to using their services, aerial imagery of achievable wealth scenarios were used. To convey the personal service level we directed a photoshoot to capture the personality behind the business.

We developed the logo mark around a series of bars to represent financial charts common in the industry. These bars became part of a wider branding element, helping to create a distinct visual look for the brand. Colours were carefully selected to convey experience, trust and professionalism, while giving a higher end feel to the brand.

Rolled out across all off-line material including signage, banners, brochures and stationery, we also developed a new mobile optimised website featuring a customised and intuitive Content Management System to enable Eastcote to edit content internally.