The Challenge
WAGO enlisted our services to develop a stand out, multi-channel campaign to promote their range of Control Cabinet solutions to System Integrators and Panel Builders.
The Process
To appeal to this techie audience we decided to focus our theme around the products themselves, making them the stars of the show.
So we needed to make them look uber-cool! To achieve this we lined the products up like storm troopers and shot each one with a probe lens, enabling us to get right up close, travelling inside the Control Cabinet itself to make the products look other worldly.
This also enabled us to focus on different products and their unique benefits throughout the year, wrapping the campaign theme around a wider message of how WAGO offer solutions across the whole Control Cabinet.
Company Overview
WAGO
WAGO are a leading manufacturer of electrical interconnection, automation and interface electronic technologies.
Industry
Manufacturing
Company Size
150+ employees
What we provided
The Results
Rolled out across Web, Email, Social and Print advertising, the campaign was a huge success, generating a whopping 5.54 million impressions and 63.5 thousand engagements, resulting in over 1,100 active leads.
Our clients love what we do!
We were delighted with the success of the Control Cabinet Campaign. We set several high-performing objectives for this campaign, and we are delighted to have exceeded all of them. The team at Jask did a fantastic job in understanding and executing on our brief and developing a highly creative campaign.
