Capturing Moments

The Challenge

McCarthy Stone sought to create a standout national advertising campaign, leveraging both print and digital platforms, while simultaneously enriching their internal asset library for versatile, on-demand use. Our brief called for aspirational yet authentic imagery and video content that could resonate with their audience and align with their brand’s identity.

The task? To orchestrate four three-day shoots that seamlessly blended emotion and storytelling. This required scouting ideal locations, finding the perfect models, and capturing genuine, relatable moments—all while ensuring meticulous planning and execution across wardrobe, props, lighting, and styling.

The Solution

We started with an intensive planning phase, working closely with the client to align on objectives and creative vision. With a clear plan in hand, our team got to work:

Venue Recce: Conducting multiple site visits to ensure chosen locations complemented the desired visual aesthetic.

Model Selection: Scouting, evaluating, and booking 18 models who could embody the brand’s ethos while bringing an authentic energy to the set.

Wardrobe and Props: Sourcing and supplying a range of clothing, accessories, and props tailored to each scenario to ensure realism and versatility.

Shooting & Production: Managing every aspect of the shoot, including set dressing, lighting, and on-site styling, to ensure every shot captured by our photographers and videographers depicted the scenario and moment perfectly.

The key to creating believable, engaging imagery lay in connecting models with activities they genuinely enjoyed. This approach, coupled with the collaborative expertise of our team, brought each scene to life with authenticity and depth.

The Results

Over the course of the four shoots, we captured a robust collection of visually stunning, brand-aligned assets ready for use across multiple platforms. This included aspirational images and videos that will serve as the backbone for the national advertising campaign.

Thanks to meticulous pre-shoot preparation—ranging from lighting and set dressing to detailed shot planning—our team captured an extensive library of timeless and flexible assets. The final output equips McCarthy Stone with high-quality, multi-purpose assets that not only fulfills their current needs but also provides a valuable resource for future requirements.